Data Services

KMRS is able to take your survey data and process it so that it can be analysed with our suite of software tools. Our team will work in tandem with you and your Market Research Supplier allowing you to harness the specific strengths of our software tools for use on a much wider range of studies than perhaps you currently do.

Although media surveys are our speciality, we can handle the full range of market research surveys from small ad-hoc surveys specific to your business to large multi-region, multi-language syndicated studies.

Examples of the kinds of data formats we can process include:

1. SPSS
2. Access/SQL
3. Quanvert
4. Quantum ASCII
5. IBM
6. Flat ASCII
7. Excel

Consultation is a key part of the KMRS process. For example, in the creation of variable structure with the processed data we can make it easier for you to navigate your way around your survey within the Choices program.

The cost of providing your data through our software tools is dependent on a number of variables including size of questionnaire, number of respondents and the degree of customisation required for “dictionary “structure.

Our Data Services team would be happy to quote you a cost for your specific survey and promise to offer a fast, efficient and accurate turnaround on your project.

For more information on how we could help you with your database requirements, please contact Sean Yeates on +44 (0)208 433 4111, or email sean.yeates@kantarmedia.com